Microsoft evolves its brand strategy to reflect Project Green

NAIROBI, Kenya — November 2005 — Microsoft recently announced Microsoft Dynamics™, its new brand for “Project Green.” Microsoft Dynamics represents the company's ongoing strategy to develop a brand that is well aligned with its business management suite product and research and development (R&D) roadmap, which has been referred to as “Project Green.”

The new brand represent Microsoft's strategy to align its products with its R&D roadmap formerly referred to as “Project Green” which centres a people and process-centric design approach to deliver breakthrough innovation in two significant release waves. As part of this move Microsoft Dynamics replaces both “Project Green” and Microsoft Business Solutions going forward as the family of business solutions that help small and midsize business, large organisations, and divisions of global enterprises automate and manage financial, operational, and customer relationship functions.

What is changing?
The new Microsoft brand better aligns the products with the Project Green R&D roadmap and provides a simple way for people to refer to the family of products. As of today Microsoft's flagship product lines currently branded Microsoft Business Solutions will move to Microsoft Dynamics in a series of stages to better manage the transition; the change directly impacts Microsoft Axapta, Microsoft Great Plains, Microsoft Navision, Microsoft Solomon and Microsoft CRM. The new brand will be implemented over time in upcoming products and marketing efforts to help ensure a smooth transition.

“Be assured that your investment in your Microsoft solution is secure: Axapta, Great Plains, Navision, Solomon and CRM are a part of “Project Green,” said Deryn Moore, Microsoft Dynamics Business Manager for West, East & Central Africa. “I want to emphasize that these products are not going away. Microsoft is delivering on its business solutions innovation vision in two waves, enabling you to achieve increasing innovative value sooner and without significant disruption. By remaining current on your enhancement plan, you will receive the innovations through the upgrade release waves.”

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About AkiliAfrica
With over 300 successfully implemented Microsoft Dynamics™ NAV (formerly Microsoft® Business Solutions-Navision®) systems, AkiliAfrica is the leading provider of business solutions in Eastern Africa. Our areas of expertise are financial management, supply chain, dealer management, and non-governmental organisations.

A Microsoft Certified Partner, AkiliAfrica has been recognised by Microsoft for outstanding customer commitment and sales achievement and been named to the Microsoft Business Solutions President's Club. The President's Club Program is designed to recognize the top 5% of Microsoft partners worldwide who achieve exceptional fiscal sales and customer additions by providing superior business solutions while also recognizing members who achieve and maintain the highest level of Microsoft competencies. AkiliAfrica is also the West, East, and Central Africa Partner of the Year 2002, 2004, and 2006.

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